The Glimpse Group (NASDAQ: VRAR) is a diversified Virtual and Augmented Reality platform company, comprised of multiple VR and AR software & services companies, and designed with the specific purpose of cultivating companies in the emerging VR/AR industry. Glimpse’s unique business model simplifies challenges faced by VR/AR companies and creates a robust ecosystem, while simultaneously providing investors an opportunity to invest directly into the emerging VR/AR industry via a diversified platform. Glimpse Group subsidiary QReal creates, distributes and manages photorealistic, life-like, 3D and Augmented Reality (AR) content. This content is typically integrated in social media campaigns and e-commerce platforms with the goal of increasing sales, improving brand recognition, creating viral content and boosting e-commerce conversion. Current industry verticals include food, fashion, apparel, architecture and automotive. QReal aims to expand the medium of AR, make it beautiful and manageable.
Glimpse Group, aiming to develop a new system that enables the application of 3-dimensional technology in a more rapid and automated manner with QReal, started R&D studies in İzmir Bilimpark, affiliated with the İzmir University of Economics. Alper Güler and Caner Soyer stated that they started working with a team of 35 people at first, but that the team is planned to reach 75 people by the end of 2022.