16 Aug 2021 ANGRY BIRDS CREATOR GLOBAL GAMING COMPANY ROVIO INVESTS IN İZMİR BASED RUBY GAMES
Rovio Entertainment Corporation, the creator of Angry Birds, has entered into an agreement to acquire 100% of the shares in Ruby Games, a hyper-casual studio based in İzmir, Türkiye. Ruby Games is the creator of the hit game, Hunter Assassin, the sixth most downloaded game in the world in 2020.
Rovio Entertainment Corporation is a global, mobile-first games company that creates, develops and publishes mobile games, which have been downloaded over 4.5 billion times so far. Rovio is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment and consumer products in brand licensing. Today, Rovio offers multiple mobile games, animations and produced The Angry Birds Movie in 2016. Its sequel, The Angry Birds Movie 2, was released in 2019. Rovio is headquartered in Finland and the company’s shares are listed on the main list of NASDAQ Helsinki stock exchange with the trading code ROVIO.
Ruby Games is a company with an exciting portfolio of popular hyper-casual games that have been downloaded more than 600 million times. Ruby Games is also the creator of the hit game Hunter Assassin, which on its own was the sixth most downloaded game in the world in 2020.
Rovio has a strong growth strategy, and part of that growth will come through mergers and acquisitions, such as this. The Ruby Games acquisition marks Rovio’s entrance into the fast-growing hyper-casual market and brings a highly talented team with a substantial network of developers to the Rovio Flock.
Ruby Games also meaningfully increases Rovio’s audience and amount of daily active users. Ruby will continue to be led by founder and CEO Mert Can Kurum. Additionally, the company will maintain its headquarters in İzmir, Türkiye.
“With the acquisition of hyper-casual game studio Ruby Games, we are taking an important step forward in our growth strategy. By entering the rapidly growing hyper-casual market we are enriching our audience base and offering our players a more diverse portfolio of titles” says Alex Pelletier-Normand, CEO of Rovio. “Ruby Games has launched several successful games and their hit-ratio is impressive. Expanding Rovio’s family with the talented and highly-agile developers of Ruby Games is exciting! Welcome to the flock!”
“Becoming part of a company that has created one of the most beloved mobile gaming brands in the world, Angry Birds, is exciting and we are very proud of joining Rovio. This acquisition opens up a new chapter for us, and Rovio’s long history and expertise in free-to-play games will help us to reach higher levels. We look forward to working together with Rovio’s other studios, and also to share our knowledge and expertise.” says Mert Can Kurum, CEO of Ruby Games.